Est. 2022 Memphis, Tennessee 50 States Served

Finance, loans, investments & insurance — under one fiduciary roof.

Solid Finance Credit engineers clarity into every dollar. From your first mortgage to a multi-asset retirement portfolio, our advisors build transparent, fiduciary-grade strategies for individuals and businesses across all 50 states.

Solid Finance Credit advisor reviewing portfolio
Quarterly Review · Q4 2025
N 29°55' W 97°33'Memphis, Tennessee · USA
+18.4%
Avg. Annual Return
3.2% APR
Starting Rate · Home Loan
About Solid Finance Credit

Built on fiduciary principle. Powered by modern finance.

Since 2022, Solid Finance Credit has served individuals, families, and small businesses across the United States with a single conviction: money decisions made calmly, with the right data, outperform reactive ones. Headquartered in Memphis, Tennessee, our team of certified advisors blends old-school fiduciary duty with the speed and clarity of modern fintech.

We don't sell products. We build plans — measured against your life, your goals, and the markets you actually live in. Every recommendation we make is held to a fiduciary standard, written down, and reviewed with you every quarter.

2022
Founded · Montana USA
50
States Licensed
Solid Finance Credit advisory team meeting
01 · Advisory FloorSenior advisors in quarterly strategy session
01 / Vision

Accessible institutional strategy

To make institutional-grade financial strategy accessible to every American household.

02 / Mission

Fiduciary first, always

Deliver transparent, fiduciary financial guidance across loans, insurance, and investments.

03 / Values

Transparency and patience

Transparency, long-term thinking, and an unwavering duty to the client first.

04 / Principles

Evidence over noise

Evidence over noise. Patience over hype. Strategy over products. Always in writing.

Milestones · Three Years On

Numbers that compound quietly.

Three years. Thousands of households. One consistent fiduciary standard across every line of business — measured, never marketed.

0M+
Capital Managed
USD across all client portfolios
0+
Clients Served
Across all 50 U.S. states
0%
Retention Rate
Year-over-year client renewals
0/5
Average Rating
Verified across Google & Trustpilot
Philosophy · Why Solid Finance Credit

Eight principles that don't move with the market.

Premium service is not a marketing layer — it is operational reality, woven into every meeting, document, and decision. These principles rotate through everything we do. They are the reason clients stay with us for decades.

01 — Fiduciary Standard
02 — Transparent Pricing
03 — Long-term Horizon
04 — Evidence Over Noise
Six Reasons Clients Stay

Operational reality, not marketing.

Six concrete ways the fiduciary principle shows up in your day-to-day experience as a Solid Finance Credit client.

01

Fiduciary Standard

Legally bound to act in your best interest. Always. No hidden commissions, no product quotas, no exceptions.

02

Transparent Pricing

Flat fees, published online. You see every dollar you pay and every dollar we earn — before you commit.

03

Dedicated Advisor

One named advisor, one named team. No call centers, no rotating reps. Same voice every quarterly review.

04

Modern Dashboard

Real-time portfolio, loan amortization, and policy documents in one secure portal. Built in-house, encrypted end-to-end.

05

Multi-Service Synergy

Loans, insurance, and investments reviewed together — so a mortgage decision never happens in isolation from your retirement plan.

06

24/7 USA Support

Real humans, stateside, around the clock. Average response under nine minutes for active clients.

Work Process · 14 Days End-to-End

From first call to funded plan.

A clear, sequenced engagement designed to respect your time and produce a written strategy you actually understand.

01
Discovery

Discovery Call

30-minute conversation. We listen first — your goals, constraints, and the questions keeping you up at night.

Day 1 · 30 minutes
02
Audit

Full Financial Audit

We inventory every loan, policy, account, and tax document. A complete picture, mapped in writing.

Days 2–5 · Async
03
Strategy

Bespoke Strategy

A written plan covering debt, insurance, investments, and tax — modeled across multiple market scenarios.

Days 6–10 · Drafted
04
Implement

Implementation & Review

We execute, then meet quarterly. Plans that don't adapt to your life don't count as plans.

Days 11–14 · Live
Loan Services · 06 Categories

Borrow with strategy, not stress.

Every loan we structure is underwritten against your full financial picture — not just a credit score. Competitive rates across six categories.

L · 01

Home Loan

Conventional, FHA, VA, and jumbo mortgages. Pre-approvals in 48 hours, closing costs disclosed up front.

Start application
L · 02

Education Loan

Undergraduate, graduate, and refinancing options. Income-driven repayment strategies modeled for your career path.

Plan funding
L · 03

Business Loan

SBA 7(a), equipment financing, lines of credit. Term sheets in five business days for qualified borrowers.

Get funded
L · 04

Auto Loan

New, used, and refinance options. Pre-arranged financing walks you into the dealership with negotiable cash.

Check rates
L · 05

Personal Loan

Unsecured loans from $5K–$100K. Fixed rates, no prepayment penalties, same-day decisions for existing clients.

Apply now
L · 06

Mortgage Loan

Refinance, cash-out, and second-mortgage strategies. We model break-even scenarios so you never refinance blindly.

Compare options

Pre-qualify without affecting your credit score.

Soft-pull evaluation in under 10 minutes. No commitment, no obligation.

Check My Rate
Insurance · 09 Categories

Protection engineered for real life.

Nine coverage categories, all reviewed annually against your changing balance sheet. Independent carrier access means we shop the market — you decide.

I · 01

Auto Insurance

Liability, comprehensive, and collision bundled or standalone. Multi-car and safe-driver discounts applied automatically.

Get quote
I · 02

Health Insurance

ACA marketplace, employer group, and supplemental plans. We navigate the entire exchange for you, at no cost.

Compare plans
I · 03

Home Insurance

Dwelling, contents, and liability coverage. Bundled discounts with auto save clients an average of 14% annually.

Protect home
I · 04

Life Insurance

Term, whole, and universal life. Coverage laddered to your dependents' ages, mortgage balance, and income replacement.

Build coverage
I · 05

Travel Insurance

Trip cancellation, medical evacuation, and baggage. Single-trip or annual multi-trip policies for frequent flyers.

Quote trip
I · 06

Mortgage Insurance

PMI removal strategies and mortgage protection life policies. We model the break-even on every premium dollar.

Review PMI
I · 07

Burial Insurance

Final-expense whole life policies with simplified underwriting. Coverage up to $50,000 with no medical exam.

Plan ahead
I · 08

Pet Insurance

Accident, illness, and wellness coverage for dogs and cats. Reimbursement model — use any licensed vet nationwide.

Insure pet
I · 09

Business Insurance

General liability, BOP, E&O, and workers' comp. Custom packages for LLCs, partnerships, and incorporated practices.

Protect business

Bundle and save up to 22% on annual premiums.

Free policy audit — we'll review your current coverage and find gaps you didn't know existed.

Audit My Policies
Investment · 04 Disciplines

Portfolios built for decades, not quarters.

Evidence-based allocation across four disciplines. Tax-efficient, fee-transparent, and rebalanced on a disciplined schedule — never on emotion.

V · 01

Investment Management

Actively managed portfolios combining index funds, individual equities, and alternative exposures. Customized to your risk tolerance, time horizon, and tax situation. Quarterly performance reviews with after-tax return reporting.

Open portfolio
V · 02

Stock Investment

Direct equity strategies for clients seeking concentrated positions. Fundamental research, position sizing rules, and disciplined exit thresholds. Suitable for portfolios above $250K seeking growth beyond passive index exposure.

Stock strategy
V · 03

Gold Investment

Physical bullion, ETFs, and gold-backed IRAs. Strategic allocation typically 3–8% of total portfolio for inflation hedge and crisis correlation. We handle custody, insurance, and rebalancing logistics end-to-end.

Allocate gold
V · 04

Mutual Funds

Curated no-load and low-expense mutual fund families. Sector rotation, target-date, and balanced income strategies. We screen on 10-year trailing performance, manager tenure, and after-fee alpha — not marketing copy.

Build fund mix

Get a free portfolio risk analysis — no transfer required.

We'll stress-test your current allocation against five market scenarios and send you a written report.

Analyze Portfolio
Other Finance · 10 Disciplines

Ten more ways we engineer your financial life.

Beyond loans, insurance, and investments — the strategic disciplines that turn a portfolio into a plan.

F · 01

Wealth Management

Integrated net-worth planning across all asset classes, including private equity and real estate.

Start plan
F · 02

Retirement Planning

401(k) rollovers, Roth conversions, and withdrawal sequencing designed to outlast you.

Plan retirement
F · 03

Credit Score Repair

Dispute workflows, authorized-user strategy, and utilization tuning. Average 60-point lift in six months.

Improve score
F · 04

Debt Relief

Structured settlement, consolidation, and negotiation. Licensed in 42 states with attorney oversight.

Resolve debt
F · 05

Credit Card

Cards matched to your spend profile — cash-back, travel, balance transfer. No annual-fee traps.

Compare cards
F · 06

Master Card

Premium World Elite and business Mastercard programs. Concierge, lounge access, and purchase protection.

Apply now
F · 07

Tax Planning

Year-round tax strategy with CPAs on staff. Loss harvesting, QSBS, and entity structuring included.

Reduce taxes
F · 08

Estate Planning

Trusts, wills, and beneficiary coordination with partner estate attorneys. Updated with every life event.

Plan estate
F · 09

Auto Warranty

Vehicle service contracts from 12 to 84 months. Direct-to-consumer pricing, no dealership markup.

Get warranty
Pricing · Published Online · Always

Transparent fees. No surprises.

Three tiers designed for different life stages. No hidden charges, no surprise invoices, cancel anytime with 30 days' notice.

Starter
$99/ month
For individuals beginning their financial journey. Goal-setting, basic planning, and on-demand advisor access.
  • Quarterly strategy review
  • Loan & insurance audit
  • Basic investment allocation
  • Digital dashboard access
  • Email support, 24-hr response
Choose Starter
Premium
$599/ month
For high-net-worth clients and business owners. White-glove, multi-entity, family-office-grade service.
  • Unlimited advisor access
  • Multi-entity structuring
  • Alternative investments access
  • Dedicated CPA & estate attorney
  • Quarterly tax strategy
  • Family governance & succession
Choose Premium
Book a Service

Schedule your free 30-minute consultation.

Tell us what you're working toward. A senior advisor will reach out within one business day with a tailored agenda — no sales script, no obligation.

Call us directly
Operating hours
Mon–Sat · 7AM – 9PM MST
Headquarters
4542 White Owl Ln, Memphis, Tennessee 38128, USA
  Thank you — your consultation request has been received. A senior advisor will contact you within one business day.
Client Reviews · Verified

Trusted by 15,000 households across America.

Real reviews from real clients. Verified through Google, Trustpilot, and our internal quarterly satisfaction surveys.

★★★★★
R · 01

"Solid Finance Credit refinanced our mortgage and lowered our rate by 1.4 points. The advisor walked us through every line of the closing disclosure — twice. We've never felt more respected by a financial firm."

JM
Jennifer M.Denver, Colorado
★★★★★
R · 02

"As a small-business owner I was paying $1,800 a month in insurance premiums with gaps I didn't know about. Solid Finance Credit audited everything, restructured the bundle, and saved me $540 a month with better coverage."

RT
Robert T.Austin, Texas
★★★★★
R · 03

"I moved my IRA to Solid Finance Credit after three years with a big-box broker. The difference is night and day — actual quarterly reviews, written strategy, and someone who picks up the phone. Up 14.2% this year."

SK
Sarah K.Seattle, Washington
★★★★★
R · 04

"My wife and I are first-time home buyers and honestly terrified. Solid Finance Credit's team held our hand through pre-approval, inspection, and closing. We closed in 28 days. Couldn't recommend them more."

DL
David L.Charlotte, North Carolina
★★★★★
R · 05

"After my divorce I needed to rebuild my entire financial life — credit, retirement, insurance, the works. Solid Finance Credit built a 24-month plan and stayed with me every step. Credit score up 110 points."

AP
Amanda P.Phoenix, Arizona
★★★★★
R · 06

"I run a dental practice and was paying a fortune in taxes. Solid Finance Credit's CPA restructured my entity, set up a defined-benefit plan, and saved me $42K in taxes last year alone. Worth every penny of the fee."

MH
Michael H.Nashville, Tennessee
FAQ · 08 Questions

Eight questions clients ask before signing on.

Direct answers, no jargon. If your question isn't here, call (901) 383-9804 and we'll answer it in plain English.

01Is Solid Finance Credit a fiduciary?
Yes — every advisor at Solid Finance Credit operates under a fiduciary standard, legally bound to act in your best interest at all times. We do not receive commissions from product sales. Our compensation comes only from client fees, disclosed in writing before engagement.
02Which states do you serve?
We are licensed to serve clients in all 50 U.S. states and the District of Columbia. Loans, insurance, and investment licensing varies by state, but our team holds active credentials nationwide. Contact us for state-specific confirmations.
03How are your fees structured?
Three transparent tiers: Starter ($99/mo), Growth ($249/mo), and Premium ($599/mo). Investment management includes an additional assets-under-management fee of 0.5%–0.85% annually, tiered down for larger portfolios. All fees are disclosed in writing before engagement — no surprises.
04What is the minimum investment to get started?
Our Growth tier requires a $100,000 minimum investable asset base. Premium tier requires $1,000,000+. The Starter tier has no minimum — it is designed for clients building toward those thresholds. We never turn away a client because of account size alone; book a consultation and we'll find the right fit.
05How quickly can I get a loan pre-approval?
For mortgages, conditional pre-approvals are issued within 48 hours of receiving your complete documentation. Personal and auto loans offer same-day decisions for existing clients. Business loan term sheets typically arrive within five business days. Hard credit pulls only happen with your written consent.
06Can I keep my current insurance carrier?
Yes. We are independent advisors with access to dozens of carriers. If your current coverage is competitive, we'll tell you. If we find better options, we'll present them side-by-side and let you decide. We never push a carrier because of commission arrangements — there are none.
07What happens if I want to cancel my service?
All service agreements are month-to-month with no long-term lock-in. Cancel any time with 30 days' written notice. Investment accounts remain yours — they can be transferred to any custodian of your choice. We do not charge exit fees or transfer penalties.
08How do you protect my personal and financial data?
All client data is encrypted in transit and at rest using AES-256. Our portal requires multi-factor authentication. We never sell client information to third parties. We undergo annual SOC 2 Type II audits. Read our full Privacy Policy for complete details on data handling.
Get in Touch

We're here, across every channel.

Call, email, or send a message below. Real humans, real responses — typically under one business day.

Solid Finance Credit

Headquartered in Memphis, Tennessee. Serving clients across all 50 U.S. states since 2022.

Address
4542 White Owl Ln, Memphis, Tennessee 38128, USA
Hours
Mon–Sat · 7AM – 9PM MST
  Message sent — we'll be in touch within one business day.
Newsletter · The Weekly Peak

One email. Every Sunday. No spam, ever.

Market recap, one actionable financial insight, and one question to ponder. Read by 12,000+ Solid Finance Credit clients and subscribers each weekend.

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